Stronger relationships for a better business.

Smash Solutions

The client and brief

Contribution

  • Company rebrand
  • UX design
  • Print collateral
  • Prototype design
  • Iconography

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Sketch
  • InVisions

Smash Solutions is an innovative software solutions firm committed to creating personalization through automation. When they approached my team at Codera, they wanted help with a 40-day rapid MVP exploration to think through the most influential business relationship management ecosystem inside one easy-to-use product. They also needed help rebranding their aged identity and collateral.

My responsibility on this project was to work with my team and execute a modern and refined identity, print collateral, marketing material, and interface design. I also assisted with user experience discovery and user flows.

Challenge 01 - the identity:

How might we rebrand the company to portray a more tech-forward business?

The project began by exploring a rebrand that would help the company reposition itself as a tech-forward software as a service provider. Through this exercise, my team wanted to explore combining a pair of the letter “S” together with clean, minimal lines. Through the exploration phase, we considered different shape combinations. The client also wanted to have a logo mark and logotype for their identity. Below is a time-lapse of the identity exploration.

view time-lapseview brand guide

Challenge 02 - quick user flow and low-fidelity:

How might we create a fast user flow to immediately start working on lo-fidelity wireframes?

Due to the timeline of this project, it was imperative to quickly execute a user flow and begin work on visual assets to provide the client with marketing materials.. Our team set up a video meeting and got to work. I was responsible for spearheading the dialogue and lining out the core features we wanted to highlight. Next our efforts focused on a small collection of lo-fidelity wireframes of the interface.

Quick user flows

Low-fidelity wireframes

Challenge 03 - streamlined feed and customization:

How might we streamline all actionable content in one place and give the user customization in the product?

To manage the depth and variety of actionable content, the idea to make a feed where all this information could be displayed was explored. This helped centralize all the latest content into one place. I used the hexagon shape of the mark throughout the app to reinforce the brand within the product. Ample white space was applied to help the product breathe.

Moving over to the desktop experience, I focused on a widget experience where the user would have more control over their interface. Due to certain restrictions in the timeline, this couldn’t be done in the app. However, the interface matches seamlessly between both device sizes.

Mobile feed design

Desktop and mobile layouts

Expandable mobile menu

Conclusion - tight deadline, effective results:

Providing effective assets that will help raise capital.

After a total of 6 weeks, I was proud to look back at what we accomplished in a short amount of time. Our team was small and we had to stay focused on providing assets to our client that they could use in their MVP pitch for raising capital. To add even more value, we offered other ideas in voice assistants before voice tech was popular to help give the client a competitive edge over other CRM platforms. Overall, it was a great project to work on.

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