The next dimension of innovation.

Continuous Composites

B2B WEBSITE
online/interactive
B2B WEBSITE
online/interactive

The client and brief

Contribution

  • Identity design
  • Web design
  • UX design
  • Print collateral
  • Iconography
  • Photography
  • Videography

Continuous Composites is a rapidly growing startup founded in 2012, that is disrupting a decade’s old industry. CF3D® combines the power of composite materials with rapid curing resins to create a moldless, out-of-autoclave (OOA) manufacturing process.

The goal was to create a unified brand, which meant developing a design language that would help emphasize the company’s objectives and create one concise visual experience across every design medium.

Challenge 01 - the identity:

How might we create an identity that can stand with the big dogs in the industry and yet be unique?

The composites industry is a very competitive space. The first challenge was creating an identity that would elevate the company and provide a well-established presence. A 3D shape in a 2D mark was chosen to provide visual depth while also being a 3D object that could be physically printed with the technology. The logotype was modified to favor more modern, flowing lines that help provide a continuous flow.

Challenge 02 - the website:

How might we show the vision of the company, educate a broad user base, and establish a visual language?

Credit:

  • Me - UX design & photography
  • Allie Hambling - Creative direction
  • Ben Meyer - Web development
  • Elisha Coad - 3D graphics
  • Andrew Overby - CAD

Tools used:

  • Sketch
  • InVision
  • Webflow

The composites industry was starting to pay attention to this flourishing startup in North Idaho. This website needed to educate the world about what was going on at 215 E Lakeside. But, this couldn’t happen with just one designer, it would take a team. From content to colors to layout and graphics, it was a team effort that all began at the whiteboard.

visit the website

Website layout

Mobile experience

Website style guide

Challenge 04 - let's control something with it:

How might we create a user interface that operators can use to control 3D prints?

Credit:

  • Me - UX design & prototyping
  • Kyle Cummings - Backend development
  • Josiah Coad - Backend development
  • Elisha Coad - Frontend development

Tools used:

  • Sketch
  • Lucid Chart
  • Jira
  • InVision

As an early exploration, a creative brief was set to guide a deep dive into a touch screen interface capable of controlling and monitoring 3D prints. The Robot Operation System (ROS) would need to access part files from a database, send this data to the robot, monitor all sensors on the print head and robot, and display the status of resources onboard the print head.

get a deeper look

Conclusion - Dream work makes the team work:

It takes a collective of individuals to shape a successful brand.

It might sound a bit odd saying "Dreamwork makes a team work," but in the case of our business, it was the Wild West. We were creating a technology that had never been pursued before. It would take the dream of what could be to shape what was to come.

In mid-2017, the goal was to use my collection of skills to grow the visual brand of a company. Continuous Composites provided such a platform and entrusted me with creating a brand to match and elevate a thriving startup. As the business continues to grow, I have learned one irrefutable thing: one person alone cannot shape a brand. It takes a collective of individuals pursuing a common goal to achieve success.

Bonus material - Photography:

Here is a small collection of the images I have taken during my tenure at Continuous Composites.
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