Continuous Composites is a rapidly growing startup founded in 2012, that is disrupting a decade’s old industry. CF3D® combines the power of composite materials with rapid curing resins to create a moldless, out-of-autoclave (OOA) manufacturing process.
The goal was to create a unified brand, which meant developing a design language that would help emphasize the company’s objectives and create one concise visual experience across every design medium.
The composites industry is a very competitive space. The first challenge was creating an identity that would elevate the company and provide a well-established presence. A 3D shape in a 2D mark was chosen to provide visual depth while also being a 3D object that could be physically printed with the technology. The logotype was modified to favor more modern, flowing lines that help provide a continuous flow.
The website was only part of the challenge. While it was able to partially educate the user, it required equally impressive print collateral to leave a truly lasting impression. This was a fun challenge because print is always less forgiving than digital.
As an early exploration, a creative brief was set to guide a deep dive into a touch screen interface capable of controlling and monitoring 3D prints. The Robot Operation System (ROS) would need to access part files from a database, send this data to the robot, monitor all sensors on the print head and robot, and display the status of resources onboard the print head.get a deeper look
It might sound a bit odd saying "Dreamwork makes a team work," but in the case of our business, it was the Wild West. We were creating a technology that had never been pursued before. It would take the dream of what could be to shape what was to come.
In mid-2017, the goal was to use my collection of skills to grow the visual brand of a company. Continuous Composites provided such a platform and entrusted me with creating a brand to match and elevate a thriving startup. As the business continues to grow, I have learned one irrefutable thing: one person alone cannot shape a brand. It takes a collective of individuals pursuing a common goal to achieve success.