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DreamTrips Local

The client and brief


  • Product design
  • Prototype design
  • Iconography
  • Graphic design

Tools used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Sketch
  • InVision
  • WebFlow

DreamTrips Local offers its members perks and points for visiting partner restaurants worldwide. DreamTrips Local wanted to replace their current manual onboarding process with a 10x onboarding solution within a 60-day deadline. Completing an extensive global project in a tight deadline was daunting, but worth the challenge.

The goal of this project was to create a seamless onboarding experience for their members and a merchant dashboard for their restaurateurs all while ensuring it was functional in multiple languages around the world. To push the project to the next level, I undertook creating a mobile merchant dashboard that I envisioned restaurants would want to use.

Mind map exploration:

Create a seamless user experience that ensures the signup is fast and easy.

I started by working with my team to create a mind map of the entire user experience from top to bottom. This discovery process revealed which friction points would create technical debt and which were worth the cost. I was responsible for working with the Head of UX at DreamTrips and iterating the mind map until every feature was in its place. Since it was one of my first complex mind maps, I used an unconventional tool to build out the flows, Adobe InDesign.

Efficient onboarding:

Create a 10x onboarding experience for busy restaurant merchants.

The central component of the DreamTrips Local project was developing a robust and efficient onboarding experience for reps to use to onboard merchants to the program. The previous solution was done manually with spreadsheets, making the process of onboarding each merchant a laborious one-by-one process. I was responsible for taking the user flows and creating the interface for each step using Google's material design guidelines.

watch a video walkthrough
Smash onboarding 02 screenSmash onboarding terms docs screen
Smash onboarding 02 screenSmash onboarding 01 screen

Three dashboards, one backend:

Build three consistent dashboards with one backend system.

An essential part of this project was creating three different dashboard systems with one backend. I was responsible for applying the Google material design guidelines to the interface to help create a consistent visual language across all three interfaces. These interfaces consisted of a Moderator Dashboard, Merchant Dashboard, and a Rep Tools Dashboard. You can stroll through some of the dashboards that I developed in WebFlow as a prototype to give the client an immersive experience before development began.
*Prototypes were designed for Desktop and Tablet Experiences*

rep prototypemoderator prototypemerchant prototype
Smash Rep Tools DashboardSmash Merchant DashboardSmash Moderator Dashboard

Pushing the envelope for merchants:

Create a beautiful mobile experience that merchants would want to keep using.


  • UX design
  • Iconography
  • Prototyping

Tools used

  • Adobe Illustrator
  • Sketch
  • InVision

Because I found this project to be so exciting, I decided to use my own free time to develop a concept outside the project scope and constraints and dive deep into the merchant’s busy life. I began with three unique personas to help vet my decisions against. I wanted to create a mobile experience and product that gave the merchant everything they needed to build, track, and manage their restaurant offers as well as robust statistics tracking. I would begin by diving into the stats and thinking through every possible data set they would want to see. Click on the link below to walk through the InVision mobile prototype.

mobile prototype
DreamTrips LOCAL widgets 01

Mobile experience

DreamTrips LOCAL phone layout designsDreamTrips LOCAL mobile app mockups 01

Conclusion - Career building opportunity:

Drinking from a firehose can be one of the best learning experiences.


  • Jefferson VanBloem - Project manager
  • Ben Meyer - Development
  • Lawrence Sowell - Sales & strategy
  • Jim Hobart - Head of UX @ DreamTrips

This project took place in 2016 when I was still green around the ears in UX. I had the chance to learn from a fantastic collection of talent that honed my skills beyond what I could have fathomed. I was trusted with a huge responsibility and rose to the occasion. I am incredibly proud of the result, and so was the client. We met their 10x user signup goal, and it helped grow their product offering to their user base.

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