History rediscovered.
Historik
elements of
advertising
elements of
advertising
The client and brief
Contribution
- Identity design
- Product design
- Print collateral
- Iconography
Tools used
- InVision Studio
- Adobe Illustrator
- Adobe Photoshop
- Lucid Chart
People pass by history every single day without knowing it. It is my mission to harness the latest advancements in technology to create an immersive experience of history.
The objective for the proof of concept is to use a highly saturated data set localized in one square mile that results in an immersive historical experience. Using LBS (Location Based Services), GPS (Global Positioning Systems), and AR (Augmented Reality), the app will allow people to stand in a location and experience history on the spot. Following the proof of concept, the goal is to add gamification, AI (Artificial Intelligence), and behavioral engines to personalize the user's experience based on their interests.
History shouldn't be forgotten in the past; it should be experienced in the present.
client / brief
Current solution to serve up history
identity
The identity:
The first challenge was creating an identity that could pay homage to the past while being timeless and relevant in modern times. I created the typeface from scratch to ensure that the design was uniquely mine. I incorporated elements from the first American flag created in 1776. I selected subdued colors making it appear more traditional.
Mind mapping:
History is fascinating, but it can be lacking due to the mediums used to engage with people. Often history is missing due to lack of funding, outdated information, or even weathered signage sitting exposed to the elements. That’s why it was vital to spend time digging into experiences that could keep history engaging and exciting for the users wherever they might be.
mind mapping
User flow:
For this version of the application, I broke out the graph paper, pens, pencils, and markers to explore the user flow before starting on the computer. I wanted to wireframe the user flow without colors, text, and other visual elements getting in the way.
user flow
A sticky prototype:
As a product designer, it is my job to tell a compelling story through thoughtful design. For this, I chose to use InVision Studio to learn a new prototyping tool with powerful interaction capabilities. Here is a look at the launch of the app into the home screen, the experience of grouping historical points, and selecting a single point.
view prototypesticky prototype
Location and history cards
Filtering your interests:
Each time the user changes their interests, their experience changes as well. It gives the user the control to remove the noise. Filtering options will dynamically update the categories as the data expands.
category filtering
Future gamification and intelligence:
For future rollouts, AI and behavioral engines will deliver what the user enjoys experiencing. This technology will also propose new areas to explore that match their interests. As their interests change, so do the suggestions. In the end, the AI's job is to delight the user by steering them toward the experiences that they love.
gamification / AI
Conclusion - Bigger than myself:
The vision I have for this product is monolithic; it will take a team to execute. However, this is just the beginning, and there are many ways history can impact people’s lives. I look forward to seeing where this project will lead and how the Historik team can craft meaningful experiences around history.
